Schecter Guitars may have had a wandering and varied past but it is because of that exploratory and evolving nature that that it finds itself one of today’s world premier guitar companies. The path it travelled from a Californian repair shop to a global distributor working in more than 150 countries is one that takes 40 years and a slow and relentless development of ideas and company identity. It is the skills and business strategies, not to mention craftsmanship and product knowledge, learnt over those four decades that sets the company apart from the competition.
Pretty much every option is on the table with Schecter’s extensive range - acoustic, electric, left or right handed, body shape, number of strings and pick up types to suit even the fussiest of customers.
Schecter products are certainly developed with the rock player in mind, though that isn’t to say that they don’t tick plenty of boxes for other genres, but as a “go to” brand for a heavier, electric rock sound and a price range that encompasses all budgets there are few competitors who are even in the same ballpark. And if you are looking for something a little out of the ordinary, 7, 8, 9 and 12 string options as well as left-handed and hollow bodied guitars are all well served by their product range.
But as always, it is what other people think of a company that really paints a more realistic picture and the fact that their roster of clients includes such high profile names as Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, Stone Temple Pilots, Nevermore and Black Label Society is the real story.